King-Casey and Personica™ partner to help restaurants make data-based
menu adjustments that maximize profits while minimizing negative impacts.
(February 8, 2021 – WESTPORT, Conn.) King-Casey and Personica™, two companies specializing in restaurant data analytics, announced they are working together to help restaurant brands optimize their menus. By combining King-Casey’s in-depth research of customer attitudes and behavior with Personica’s best-in-class data and pricing analytics, this partnership will help joint clients increase profitability with low-risk enhancements to menu content and prices.
As menus become increasingly digital, there are opportunities for brands to create custom menus based on location, guest demographics, purchasing behavior, and more. Using data gathered from POS and online ordering systems along with consumer insights gained through in-depth research, King-Casey and Personica can make recommendations to optimize restaurants’ menu strategy, design, content and pricing structure in a way that promotes profitability while encouraging repeat customers.
“The beauty of this approach is that it’s based on methodologies that our firms have proven over the years,” said Tom Cook, Principal of King-Casey. “For more than 30 years, we’ve been helping restaurants increase sales and profits by applying our customer-centric menu optimization process. Now, Personica’s analytical skills and algorithms enable us to develop and test different product and pricing strategies to determine which are best for improving business performance.”
“Our data-driven approach improves menu profit for our clients, without negatively impacting customer buying patterns and behavior,” said Ted Babcock, Vice President Analytics Services of Personica. “While we focus on analyzing data that shows customers’ actual buying behavior, King-Casey brings the ability to understand the sentiments driving that behavior. By working together, we can provide clients a powerful combination of recommendations to optimize their menu.”
For more than three decades King-Casey has provided practical, data-driven insights and research-validated customer-centric solutions for restaurant brands. The firm is renowned as the leader in providing comprehensive, turn-key menu optimization services that increase sales and profitability. Collectively, King-Casey’s services provide advanced solutions that enable clients to unlock the full potential of their menu and menu communications, and achieve significant, measurable business results. King-Casey is headquartered in Westport, CT.
Personica™ builds technology that enables restaurants to create personal, lasting guest relationships and maximize the value of every transaction, without requiring huge marketing teams or custom-developed systems. Formerly Fishbowl, Personica was founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests. With the addition of analytics software and Promotions (2014), Price and Menu Optimization and Competitive Intelligence (2015), and the Engage platform, CRM, Loyalty, and digital data reports (2020), Personica has striven to help restaurants create personalized guest experiences while making data-driven decisions that increase profits. Relied on by more than 48,000 restaurants to engage guests and maximize revenue, Personica is headquartered in Alexandria, VA, with offices in India and an international remote workforce.
To learn more about King-Casey, visit www.king-casey.com. Follow King-Casey on LinkedIn.
To learn more about Personica, visit www.personica.com. Follow @personica.inc on Instagram and Facebook, @personica_inc on Twitter, and Personica on LinkedIn.