Personica™ Announces New EVP of Sales, VP of Marketing, and Director of Product Management

Published On: July 21, 2021

Mark Plourde, former Director of Restaurant Sales at Paytronix,
Mike Mirkil, former Taco Bell and Habit Burger Grill Executive, and
Bridget Mackinson, product leader at Nielsen,
join Personica’s Executive Team.

(July 21, 2021 – Alexandria, VA)  Personica, the most powerful marketing and analytics platform for restaurants, today named Mark Plourde as its new Executive Vice President of Sales, Mike Mirkil as its new Vice President of Marketing, and Bridget Mackinson as Director of Product Management. These three executive leaders mark a milestone in Personica’s continued growth, as the company helps restaurants acquire new guests, personally engage with their valued guests, and maximize profits. 

“Mark, Mike, and Bridget bring a unique blend of restaurant industry leadership and deep functional expertise across loyalty, guest acquisition, and media measurement,” said Andrew Feigenson, Personica CEO. “I look forward to bringing our clients even more value, and expanding our footprint in the industry.”

Mark Plourde is a sales operations expert with 25 years experience building highly successful sales teams. With more than 10 years of experience in the restaurant industry, Mark is dynamic, focused, and creative in his approach to restaurant tech. Most recently he spent the last three years developing loyalty strategies and a high performing and motivated sales team at Paytronix. Mark is most passionate about building lasting relationships with restaurants and across business lines, achieving and surpassing growth targets.

Mike Mirkil brings over 25 years of restaurant industry experience to Personica as a senior branding & marketing executive. A former Taco Bell and Habit Burger Grill executive, he has helped market and brand over a dozen restaurant companies and restaurant technology providers. He is a problem solver who leverages actionable data to produce positive results and a champion of engaging consumers with highly relevant messaging via both online and offline platforms. 

Bridget Mackinson is a product management expert who combines strategic vision with execution in adtech/martech, media measurement, and big data. Prior to Personica, Bridget was a product leader at Nielsen, working with digital marketing and measurement products to connect marketing with consumer purchase behavior. Bridget will be creating product innovations that help restaurants acquire new guests and measure the impact of their marketing programs. 

Personica builds technology that enables restaurants to create personal, lasting guest relationships and maximize the value of every transaction, without requiring huge marketing teams or custom-developed systems. Formerly Fishbowl, Personica was founded 20 years ago by a team of restaurant professionals who wanted a better way to connect with their guests. With the addition of analytics software and Promotions (2014), Price and Menu Optimization and Competitive Intelligence (2015), and the Engage platform, CRM, Loyalty, and digital data reports (2020), Personica has striven to help restaurants create personalized guest experiences while making data-driven decisions that increase profits. Relied on by more than 48,000 restaurants to engage guests and maximize revenue, Personica is headquartered in Alexandria, VA, with offices in India and an international remote workforce. 

To learn more about Personica, visit Follow on Instagram and Facebook, @personica_inc on Twitter, and Personica on LinkedIn


For further information, please contact:


To receive our latest news, blogs, and case studies straight to your inbox. No spam, we promise.

Go to Top