.Menu Optimization

Right size. Right experience. Right returns.

Streamline, innovate, and design your menu for optimal profitability by combining guest research with transaction data and business expertise.

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Create one-size-fits-one menus.

Personica’s menu optimization solution uses a proprietary blend of key customer opinions
and actual POS demand data for optimal menu evaluation.

Menu Optimization

• Evaluate

Find the combination of menu items that appeals to the greatest number of guests via Total Unduplicated Reach and Frequency (TURF).

• Streamline

Identify products to remove in order to simplify execution and build profit with less risk.

• Innovate

Add new products that have the strongest potential to attract new customers and increase guest frequency.

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All eyes are on digital menus

Digital menus provide even more opportunities for personalization. Use guest ordering data to pair featured menu items with targeted promotions for increased sales.

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Guest & Market Research

Build a deep understanding of your customers and your competitive position in the marketplace with guest feedback and demographic data.

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.Related Products

Learn more about the products and services relied on by more than 48,000 restaurants.

Price Optimization

Unlock your pricing power.

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Competitor Intelligence

Competitor menu price analysis in your segment and markets – accurate, timely and affordable.

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Profit Services

Challenging strategic decisions? Reliable, data-based recommendations.

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