Vol. 8: Drive Traffic Now and ‘Ask Fishbowl’ Your Questions

Published On: April 13, 2020

Below are recommendations for creating incremental traffic in the short-term, developed through analysis of our internal data, plus an assessment of what over 100 leading brands are doing consistently. On Wednesday, we will publish recommendations for driving another growth lever – average check spend.
Any Channel (Drive-Thru, Takeout, Delivery)

  • Availability: Eliminate uncertainty by confirming hours of operation, and current promotions/specials, across all forms of media regularly.
    • Consider sending a recurring email reminder of your hours and specials (while still maintaining relatively normal email frequency).
  • Promotions and Discounting: Maintain 2 or 3 simple every day offers that will stay top-of-mind with consumers as a compelling alternative to cooking.
    • Occasions: Create a mid-week special using a deep discount like “Kids Hot Lunch Wednesday” or “Date Night Thursday: Half Off Adult Beverages” to generate trial or an additional purchase occasion.
    • Couponing: Free Item (including Buy One, Get One) during mid-week continues to be an opportunity to generate incremental visits.


  • Reinforce availability with large “We Are Open” signage on-premise where possible, and include the easiest way to order (phone number or URL).
  • Order wait times have become inconsistent. An assurance like “ready in 15 minutes” can keep you top of mind and increase consideration.


  • Remind customers that orders can be delivered to a local friend, relative or an essential worker. These gifts can prompt a reciprocal purchase.
  • Include re-order incentives with all delivery packaging.

The Fishbowl team remains committed to supporting your brand during this time. For additional information, contact us.


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