Vol. 5: Email is Working, Receiving Government Support, and More

While volatility continues in this unprecedented time, Fishbowl is seeing more evidence that, on average, response to client email messaging and promotion activity is stabilizing. For the past 7 days ending Thursday, total promotion redemptions were relatively flat vs. the 7 days prior, and orders made offline (call-in, drive-thru) were up almost 10%.

Email Planning

Additionally, client email volume has grown noticeably since the start of this event, primarily via higher send frequency, which usually leads to decreases in open rates. However, open rates have actually increased by 2%, a strong indicator that customers are as interested in engaging with your brands during this time.

• • • To maintain and build on this email engagement momentum, consider establishing an email communication schedule. During this time of uncertainty, delivery of message types on specific days can have your best customers anticipating arrival and planning an occasion accordingly.
    • Click here to download a ‘weekly communication template’ you can customize to optimize engagement with your email members, social media fans, website visitors, and more.

Resources For Restaurants

We know you have questions about how to access financial support provided by the $2.2 trillion CARES Act (United States) and support provided by the United Kingdom’s HMRC. The links below are your ‘best first step’ toward determining qualification and securing financial support.

United States: National Restaurant Association – CARES Act Homepage
United States: SBA – Coronavirus (COVID-19): Small Business Guidance & Loan Resources
United Kingdom: Government Guidance to Employers and Businesses
United Kingdom: HMRC Homepage
United Kingdom: Webinar – Small Business Grants Explained (Monday, April 6)