Romance & Restaurants: Key Tips for a Successful Valentine’s Day Promotion

Valentine’s Day is right around the corner and as one of the busiest and most profitable days of the year for restaurants, it’s important to make your establishment stand out as the best place for a romantic evening. Here are some tips to ensure a full restaurant, full hearts, and full bellies this Valentine’s Day:

1. Stick to Social Media

Promote Valentine’s Day on your social media platforms to guarantee a full restaurant during the holiday weekend. Many diners are guilty of making last-minute reservations for Valentine’s Day, so encouraging reservations a few weeks in advance through social media is a great way to get those reservations booked early.
*Social media tip: Offer Valentine’s Day diners an exclusive deal or gift, such as a complimentary dessert or discount if they make a reservation before a certain date. This is an excellent way to attract customers and create an experience that is sure to drive repeat visits.

2. Create a Menu Inspired by Love

Make special moments spectacular for those sweethearts at your restaurant with a special menu tailored to the holiday. A prix-fixe menu for big spenders, a heartfelt happy hour, or takeout options for alternative dining possibilities will create an experience that is romantic, attractive, and unique to your restaurant!

3. Take Advantage of the Weekend

Valentine’s Day falls on a Friday this year. Take advantage of the perfect timing and stretch the love into the weekend with Valentine’s Day promotions running all weekend long. By keeping specials running throughout the weekend, you’ll be able to reach a larger audience who will choose to either celebrate on Friday, Saturday, or Sunday.
Strategic Valentine’s Day plans are the key to creating a memorable & romantic evening that will fill their hearts and your restaurant. Stick with these tips to help your restaurant stand out this year!
This blog was written by Lexi Siegel, Senior Social Media Specialist – Fishbowl